So, you have a great website, but it just sits there. It doesn't change much; it performs a few functions, but it's flat. It's boring. Once you've seen it, you've seen everything. No reason to go back. No reason to become a repeat visitor.
What if that was your business?
But, it's not your business. In your business, you're always looking for ways to change things up, add more value. You're trying to attract new people in your doors. Trying to make repeat customers. Trying to make raving fans and give a unique experience every time someone patrons your business.
You should be trying to do the same thing with your website.
The answer might be to add a blog to your business's website. A blog is an electronic form of a journal, diary, or news ticker affiliated with your business. Right now, you're reading Referral Circle's blog. We regularly post news, opinions, and ideas about items that are important to our target audience. Having a blog can have some serious benefits to your website and thus your business.
Most importantly, it gives your website viewers a reason to come back to your site after an initial visit. Your site is now dynamic and changing periodically. Fans of your establishment will want to check in with you over the Internet, and now they have a reason. They can see what's happening in your restaurant and get more information about things that might be of interest to them that you blog about. You'll see people coming back to your website over and over, building your brand with them.
Blogs can also help you attract more customers. Have you heard of Search Engine Optimization (SEO)? This is the art of getting your website to the top of search rankings on sites like Google, Bing, and Yahoo. So when, someone searches "Best Chicago Pizza," you're ranked towards the top. Blogs significantly help your chances of being ranked highly. It gives you a way to include up to date content on search keys that are relevant to your business. Also, having a frequently updated website gives you preference on a lot of these sites.
Also, blog is also a great way to forecast news that you want your audience to know. For instance, you might be having a fund raiser for a local organization. You can use a blog posting to inform people and encourage them to participate. Or, you may have a new menu item that you'd like to promote. The ideas are endless, and a blog is a perfect medium to get the word out.
So, how do you get started? What should you write about? How are you going to find the time to do it? Check out our next blog entry for more details!