John Ryals from the Algonquin Sub Shop in Algonquin, IL was looking for a way to increase sales by giving his customers a way to refer their friends and family. Being a busy person owning and managing his restaurant, John didn't want a complex new marketing tool, but knew he needed to leverage his customers' passion for his restaurant and the increasing popularity of email and social networking.
He brought in Referral Circle and his business immediately saw results. His very first email campaign brought in new customers via referrals and increased the frequency of visits from his current customers. He was able to use his Virtual Assistant at Referral Circle to handle all of the data collection while he stayed in control of his marketing content via the intuitive online interface at Referral Circle. Here's what John had to say:
"We are thrilled with Referral Circle. Just 3 mailings in, and our customer response is fantastic. They allow us to not only drive sales but track which promotions are appealing to which customers. We can now easily produce a mailing that targets the exact customer segment we are interested in. Referral Circle's credibility allows our mailings to be viewed by the maximum amount of our valued customers with a redemption rate that is 400% higher than a traditional mail campaign at 20% of the cost. Combined with friendly and responsive customer service, Referral Circle has made a believer out of us. We look forward to a long and successful relationship with Referral Circle."